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Content & UX Writing
Inclusive Language in UX Copy — Quiz
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Question 1 of 5
Inclusive Language in UX Copy
A product team is writing onboarding copy for a consumer app. Which pronoun approach best reflects current inclusive UX writing practice when referring to a generic user?
Use 'he/him' as the default generic — it is grammatically established
Alternate between 'he' and 'she' across different screens to balance gender representation
Use singular 'they/them' — accepted by all major style guides and inclusive of non-binary users
Avoid pronouns entirely by rewriting every sentence in second person
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