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Content & UX Writing
Microcopy: Inform, Influence & Interact (3 I's / 3 C's) — Quiz
5 questions
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Question 1 of 5
Microcopy: Inform, Influence & Interact (3 I's / 3 C's)
A checkout form shows a card number field with no visible label. The placeholder reads 'Card number' and disappears as soon as the user starts typing. Which of the following best describes the primary problem with this pattern?
It violates WCAG 2.2 SC 1.4.3 Contrast Minimum because placeholder text is usually rendered below 4.5:1
It is an 'Inform' failure: once the user begins typing, the field loses its label context, stranding them mid-entry with no reminder of what the field requires
It is an 'Influence' failure because placeholder text cannot be used to build user confidence in a payment flow
It is acceptable as long as an asterisk marks the field as required
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