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Design Process
Design Thinking — Quiz
5 questions
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Question 1 of 5
Design Thinking
A product team conducts 6 user interviews and discovers that 4 of 6 participants are confused by the pricing page. A stakeholder argues this sample is too small to act on. Which response best reflects current UX research practice?
The stakeholder is correct — qualitative findings require at least 40 participants to be actionable
The finding is valid for generative problem discovery; 5 users is the accepted threshold for identifying patterns in qualitative research, and 6 exceeds it
The finding is only valid if it is replicated with a quantitative A/B test first
Qualitative and quantitative research are equally unreliable at small sample sizes, so neither should be acted on
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