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UX Foundations
Aesthetic-Usability Effect & Emotional Design — Quiz
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Question 1 of 5
Aesthetic-Usability Effect & Emotional Design
In the original 1995 Kurosu and Kashimura ATM study that established the aesthetic-usability effect, what was the key experimental condition that made the finding significant?
The attractive interface had genuinely better navigation and fewer steps
Both interfaces were functionally identical, but the attractive one was rated as easier to use
Users were told in advance which interface had won design awards
The study only tested elderly users who were unfamiliar with ATMs
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