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UX Research
Research Foundations: Qualitative vs. Quantitative vs. Mixed Methods — Quiz
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Question 1 of 5
Research Foundations: Qualitative vs. Quantitative vs. Mixed Methods
Your analytics show that 42% of users abandon your onboarding flow at step 3. You need to understand why this is happening. Which method is most appropriate?
A quantitative A/B test comparing two versions of step 3
A large-scale survey asking users to rate their satisfaction with onboarding
Moderated usability sessions observing users as they attempt the onboarding flow
A funnel analysis breaking step 3 down into micro-events
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