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Synthesis & Modeling
Customer Journey Maps — Quiz
5 questions
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Question 1 of 5
Customer Journey Maps
A product team has completed 12 user interviews and wants to build a journey map. Their PM suggests running a stakeholder workshop first to draft the map, then using interviews to 'fill in details.' What is the main risk of this approach?
Stakeholder workshops take too long and will delay the research synthesis
The map will reflect team assumptions rather than observed user behavior, potentially encoding the wrong problems as the ones to solve
Stakeholders lack the design skills to contribute meaningfully to a journey map format
Workshop-generated maps cannot be iterated on after research data is collected
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