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Synthesis & Modeling
Personas (Research-Based, Proto, Statistical) — Quiz
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Question 1 of 5
Personas (Research-Based, Proto, Statistical)
A team completes 12 user interviews and builds personas. During synthesis they notice that their strongest behavioral clusters don't align with the demographic segments their stakeholders expected. What should they do?
Recluster the data to match the stakeholder-expected demographic groups so the personas are easier to present
Keep the behavioral clusters as the primary persona axis and use the stakeholder meeting to explain why behavior outpredicts demographics
Run additional interviews until the behavioral clusters align with the demographic expectations
Create one persona per demographic segment and note behavioral patterns as secondary attributes
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